93% of Gen Z take their phone to the toilet, spending 20 minutes a day in there using their device. This makes it the perfect time and place for them to register to vote.

Who Gives A Crap turns it's toilet rolls into the electoral roll in the lead up to elections.

We'll put the electoral rolls in public bathrooms and hand them out at festivals and gigs, so Gen Z can scan while they can, sign up to vote and push for change.

In the countdown to registration deadline we'll place toilets and the electoral rolls in places where the public might need a seat. Turning bus stops, outside kebab shops and viewpoints into places to register to vote.

Influencers and celebrities post toilet selfies, starting a trend for others to scan on the can and push for change.