We created an entierly new way of choosing colour for your home. Focusing on how colour makes you feel and the worlds it can transport you to, rather than just the visual.

Dulux reimagined 12 iconic literary classics in 12 Dulux Heritage shades that perfectly pair with each story. So now you can experience the rebellious spirit of 1984 in the front room with DH Oxford Blue, or the frost kissed romance of Wuthering Heights in the master bathroom.

Each cover brought to life the visual icons of the story with a seemingly serendipitous stroke of paint in it’s heritage edition colour.

Synopsis were rewritten to highlight the feelings that tied each story and colour together.

Tester tins encouraged people to choose colour based on feelings, replacing colour swatches with quotes from the books.