Only 17% of ex-offenders are able to find work in the first year after they're released.
Burger King make the best flame grilled burgers and arsonists make the best flame grillers.
So, Burger King launch a rehabilitation programme for arsonists, helping them get back on their feet by enlisting their flame grilling skills.
They say people always return to the scene of the crime, so Burger King will advertise their new job openings at the scene of fires
A film follows Burger King's newest employees from behind bars into new jobs as we learn more about their stories and the reality of life after prison.
Merch like incognito caps and lighters generate awareness and income for the rehabilitation programme